Episode 25: Using TV Appearances to Market Your Practice (with Esther Boykin) Artwork

Therapy For Your Money

Welcome to Therapy for your Money, a podcast about all things money and finance for private practice owners! If you are ready to feel confident and in-control of your financial life, then you are in the right spot. Therapy for our Money is hosted by Julie Herres, the CEO and Founder of GreenOak Accounting. She and her firm specialize in working with private practice owners across the United States, and have assisted hundreds of private practices with increasing their financial stability and profitability. She is on a mission to share her best practices she's learned along the way through her successful career as an accountant, discusses financial topics with a wide variety of guests, and help her listeners make data driven decisions to help their businesses.

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Therapy For Your Money

Episode 25: Using TV Appearances to Market Your Practice (with Esther Boykin)

March 19, 2021 • Julie Herres • Season 1 • Episode 25

Are you looking for a new way to market your private practice? We've got a great idea for you! Utilizing TV appearances, such as morning news shows or reality TV, can be a great benefit for your practice. There are a number of ways to get your foot in the door to get started in TV, and we're here to help!

This week, Julie sits down with Esther Boykin to discuss TV appearances and how it's helped her grow her private practice! Esther Boykin is a psychotherapist who wants to live in a world where everyone believes that Therapy Is Not A Dirty Word. As the CEO of Group Therapy Associates, a private practice in the DC metro area, she works every day to make mental health accessible, innovative, and culturally relevant for all people. In 2017, Esther launched Therapy Is Not A Dirty Word, a brand new division of GTA designed to bring mental health conversation outside the traditional office setting and into the community through media, webinars, social events, and retreats. In addition to her role as a licensed marriage & family therapist and CEO, Esther is also an adjunct professor at Virginia Tech teaching the business of therapy, author of The Date Deck, and a sought-after relationship and mental health expert. She was recently named a top 21 relationship expert to follow by Cosmopolitan magazine and has appeared on Bravo's Real Housewives of Potomac, HuffPost, Good Morning Washington, the Wall Street Journal, Refinery 29, and a myriad of other media outlets.

Episode Highlights:

If you want to get started, just say YES!
- Focus on social media to make connections - Follow TV hosts and their crew (producers, content creators, marketers, etc.) and introduce yourself. Expand your network and present opportunities to collaborate.
- If someone reaches out to you, step out of your comfort zone and say yes (even if it is something completely new to you!)
Utilize freelance services to build up your skills
- You can use services, such as Help A Reporter Out, to connect with professionals that are looking for experts to quote in their work. This will help you develop talking points and become more confident speaking about your profession.
Remember, YOU are the expert
- As you are reaching out (and people start to reach out to you), keep in mind that you are the expert in the segments you're being featured in. Confidence and energy are key.

Links & Resources:
Esther Boykin
Group Therapy Associates
Therapy Is Not A Dirty Word
The Business of Therapy
The Date Deck by Esther Boykin
The E-Myth by Michael E. Gerber
Help A Reporter Out (HARO)
GreenOak Accounting
Therapy For Your Money Podcast