Therapy For Your Money

Episode 175: Managing Online Course Revenue Alongside Your Private Practice

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Adding an online course or coaching offer can feel like a natural next step for private practice owners—but it comes with its own financial considerations. In this episode, Julie Herres walks through how to manage revenue from a course or other non-clinical income stream without creating chaos in your books.

You’ll learn how to separate course finances from your practice, when it might be time to set up a separate entity, and how to use Profit First principles to allocate funds for development, marketing, taxes, and your own pay. Whether you’re just getting started or already selling, Julie offers grounded guidance to help you build a profitable and sustainable second stream of income.

Listen in to learn:

  • Why courses won’t fix a struggling practice—and what to do first
  • What legal and licensing implications to consider when launching a non-therapy offer
  • How to structure bank accounts using Profit First to track course income clearly

Episode Highlights

00:45 – Why a course isn’t the solution to a struggling practice
02:50 – How to evaluate whether your course should be part of your practice or a separate entity
04:15 – The potential risk of licensing board oversight for non-clinical offerings
05:40 – When it’s worth creating a separate LLC
06:50 – Using Profit First to allocate a start-up course budget
08:10 – Why separate bank accounts give you clarity and control
09:00 – Treating your course income like a solo practice inside a group model
10:00 – How to handle taxes, reinvestment, and owner’s pay for your course
12:00 – Final thoughts on making your course pay you back—not just take your time

Links and Resources

If this episode resonated with you, consider sharing it with a fellow clinician or checking out our free resources at GreenOak Accounting. Your financial clarity starts with a single step—and you don’t have to take it alone.