Episode 166: How to Manage Your Marketing Like a Pro Artwork

Therapy For Your Money

Welcome to Therapy for your Money, a podcast about all things money and finance for private practice owners! If you are ready to feel confident and in-control of your financial life, then you are in the right spot. Therapy for our Money is hosted by Julie Herres, the CEO and Founder of GreenOak Accounting. She and her firm specialize in working with private practice owners across the United States, and have assisted hundreds of private practices with increasing their financial stability and profitability. She is on a mission to share her best practices she's learned along the way through her successful career as an accountant, discusses financial topics with a wide variety of guests, and help her listeners make data driven decisions to help their businesses.

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Therapy For Your Money

Episode 166: How to Manage Your Marketing Like a Pro

February 07, 2025 • Julie Herres • Season 5 • Episode 166

Mastering Marketing Strategies for Therapists with Avivit Fisher

In this episode of Therapy for Your Money, host Julie Herres dives into marketing strategies with Avivit Fisher, founder of Redd Strategy. They discuss practical steps for attracting clients and transitioning from insurance to private pay. Avivit shares insights on setting up and scaling a practice, emphasizing the importance of local marketing, crafting a brand strategy, and organizing marketing tasks using project management tools like Basecamp. As Julie notes, 'When everything is a priority, nothing is a priority.' Tune in for actionable tips to boost your practice’s visibility and profitability.

Show Highlights

00:00 Welcome to Therapy for Your Money

00:49 Today's Topic: Marketing Strategies

00:59 Meet Our Guest: Avivit Fisher

02:10 Marketing for New Practices

04:11 Scaling Your Practice: Marketing Tips

06:38 Local Marketing for New Locations

07:53 Setting Marketing Goals

09:41 Project Management in Marketing

14:45 DIY vs. Professional Help in Marketing

18:22 Free Marketing Resources for Therapists

19:35 Conclusion and Final Thoughts

Links and Resources

Redd Strategy Marketing Guide and Services - https://www.reddstrategy.com/
Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
GreenOak Accounting - www.GreenOakAccounting.com
Therapy For Your Money Podcast - www.TherapyForYourMoney.com
Profit First for Therapists - www.ProfitFirstForTherapists.com
Profit First Academy - www.ProfitFirstForTherapists.com/Academy
Podcast Production and Show Notes by Course Creation Studio