Episode 156: How much should you spend on marketing for your practice? (with Joshua Brummel) Artwork

Therapy For Your Money

Welcome to Therapy for your Money, a podcast about all things money and finance for private practice owners! If you are ready to feel confident and in-control of your financial life, then you are in the right spot. Therapy for our Money is hosted by Julie Herres, the CEO and Founder of GreenOak Accounting. She and her firm specialize in working with private practice owners across the United States, and have assisted hundreds of private practices with increasing their financial stability and profitability. She is on a mission to share her best practices she's learned along the way through her successful career as an accountant, discusses financial topics with a wide variety of guests, and help her listeners make data driven decisions to help their businesses.

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Therapy For Your Money

Episode 156: How much should you spend on marketing for your practice? (with Joshua Brummel)

November 22, 2024 • Julie Herres

Marketing Strategies for Therapy Practices with Joshua Brummel

In this episode of 'Therapy for Your Money,' host Julie Herres dives into the intricacies of marketing with Joshua Brummel, the founder of Therapy Flow. They explore how therapy practice owners can optimize their marketing spend, categorizing it into infrastructure and ongoing activities. Joshua shares crucial metrics such as cost per lead and client acquisition cost, emphasizing the impact of these on overall profitability. They also discuss the importance of setting a marketing budget per clinician and the effectiveness of non-traditional marketing avenues like email campaigns, networking, and social media. This episode is packed with actionable tips for both maintaining and expanding a therapy practice.

Show Highlights

00:00 Introduction to Therapy for Your Money

00:51 Meet Joshua Brummel: Marketing Expert

01:54 Understanding Marketing Categories

03:23 Determining Your Marketing Budget

04:36 Key Marketing Metrics: Cost Per Lead and Client Acquisition

06:57 Marketing Strategies for Private Practices

11:20 Optimizing Marketing Spend Per Clinician

23:24 Non-Traditional Marketing Investments

25:51 Conclusion and Contact Information

Links and Resources

Therapy Flow: https://mytherapyflow.com/