Episode 137: The #1 Thing You Must Do To Get More Private-Pay Clients (with Deb Legge) Artwork

Therapy For Your Money

Welcome to Therapy for your Money, a podcast about all things money and finance for private practice owners! If you are ready to feel confident and in-control of your financial life, then you are in the right spot. Therapy for our Money is hosted by Julie Herres, the CEO and Founder of GreenOak Accounting. She and her firm specialize in working with private practice owners across the United States, and have assisted hundreds of private practices with increasing their financial stability and profitability. She is on a mission to share her best practices she's learned along the way through her successful career as an accountant, discusses financial topics with a wide variety of guests, and help her listeners make data driven decisions to help their businesses.

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Therapy For Your Money

Episode 137: The #1 Thing You Must Do To Get More Private-Pay Clients (with Deb Legge)

April 12, 2024 • Julie Herres • Season 4 • Episode 137

Unlocking the Power of Private Pay Practice: Expert Insights and Advice

In this episode of 'Therapy for Your Money', host Julie Herres discusses the importance of private pay practices for therapists with guest Deb Legge, a mental health professional and business coach. Deb shares her experiences shifting towards private pay practices, emphasizing the importance of understanding value, the necessity of effective marketing, and the benefit of identifying and reaching out to key target markets. Furthermore, she discusses strategies for dealing with potential clients' insurance questions and reminds practitioners that their ultimate goal is to provide effective service to clients. Deb also shares information about her 'Private Pay Practice Program' and a special podcast series giveaway. In this episode, you will discover insights on:

1. Niche Services: Deb Legge emphasizes the importance of offering unique and specialized services that set you apart. She reveals strategies to identify niche markets and provide services that clients can't find elsewhere.

2. Expert Insights: As an industry expert, Deb Legge shares her wealth of knowledge on positioning yourself as the go-to professional in your niche market. She discusses the power of being the best choice for your target audience and provides practical tips on building trust and credibility.

3. Connect with Your Ideal Clients: Deb explains why focusing on a specific target market leads to better results and a stronger connection with clients. Discover the secrets to making your practice more memorable and effective by following Deb's advice in this episode.

Episode Highlights

00:04 Introduction to the Podcast
00:51 The Importance of Private Pay Clients
01:04 Guest Introduction: Deb Legge
02:26 Understanding the Benefits of Private Pay
04:16 Addressing Accessibility Concerns
05:17 The Importance of Niche Specialization
07:40 Effective Marketing Strategies
10:35 Increasing Referrals
13:47 Overcoming Barriers to Private Pay
17:51 Starting the Transition to Private Pay
17:59 Understanding Your Value
18:55 The Role of Mindset in Private Pay
21:49 The Importance of Professional Services
24:02 Deb's Private Pay Practice Program
27:15 Conclusion and Final Thoughts

Links and Resources

Private Pay Practice: More Information about Deb Legge and her services
Book Recommendation: All In Startup: Launching a New Idea When Everything Is on the Line
GreenOak Accounting - www.GreenOakAccounting.com
Therapy For Your Money Podcast - www.TherapyForYourMoney.com
Profit First for Therapists - www.ProfitFirstForTherapists.com
Profit First Academy - www.ProfitFirstForTherapists.com/Academy

Podcast Production and Show Notes by Course Creation Studio

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